What the product does
Start with an idea, offer or business. YEP structures the important questions around the customer, problem, competition, distribution, pricing assumptions and execution difficulty. Launch Score summarises that picture; the plan then turns the biggest unknowns into work.
What the product does not do
It does not validate an idea by itself, guarantee product-market fit, predict revenue or replace legal, tax or other professional advice. Real validation comes from evidence: customer behaviour, sales, experiments and the market responding to what you build.
The principles behind YEP
Evidence before confidence
A score can organise what you know, but it cannot prove demand. We want assumptions, evidence and unknowns to stay visible so you know what still needs testing.
Action before endless research
Research matters until it stops changing the decision. The product turns the strongest unknowns into interviews, tests, build tasks and review points.
Plans can change
A 90-day plan is not a prophecy. If customers, competitors or costs tell you something new, the useful response is to update the plan rather than defend the original score.
No guaranteed outcomes
YourExitPlans does not promise revenue, profitability, customers or a successful launch. It is decision support for people doing the work themselves.
How the workflow fits together
1 · ASSESS
Launch Score
Organise the opportunity, risks and assumptions into a consistent starting point.
2 · TEST
Gather real evidence
Use customer conversations, market research, prototypes and small experiments to challenge what the assessment assumed.
3 · PLAN
30 / 60 / 90 days
Turn what you learned into milestones, next actions and specific points where the plan should be reviewed.
Start with the assessment, then prove it in the real world.
The useful outcome is not a high score. It is knowing what you need to learn next.