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90-Day Implementation Roadmap

Complete 3-phase system: Validate → Build → Launch

Takeaway

Validate 1–30. Build 31–60. Launch 61–90. Same 3-phase system Launch Score sequences against. No fourth phase hiding in a drawer.

Straight talk

Ninety days is three jobs: prove someone will pay, make the smallest thing that does that job, then get paid again. If your 90-day plan has a podcast, peel the podcast.

Treat this as the spine of a 90-day do-the-work plan. Map your calendar to the three phases and the 10-rung ladder.

What the template covers

The template isn't available to download yet. This is what it will cover.

  • Phase 1: Validation (Days 1-30)
  • Phase 2: Build MVP (Days 31-60)
  • Phase 3: Launch & Growth (Days 61-90)
  • Weekly sprint templates
  • Daily execution checklist
  • Pivot decision framework

Phase 1 — Validate (days 1–30)

Ladder phases 1–4: idea clarity, named customers, MVP cut-down, offer and price. Exit this phase with conversations on record and a price you have said out loud.

Phase 2 — Build MVP (days 31–60)

Ladder phases 5–7: accept money, a simple public page, first outreach. 'Build' here is not an engineering department. It is the smallest delivery path plus a way to get paid.

Phase 3 — Launch & Growth (days 61–90)

Ladder phases 8–10: first sale, change the offer from what buyers did, then repeat. Not a 52-week content calendar. Not hiring. Not a rebrand.

Pivot check (use it)

Every two weeks: is the buyer still the buyer? Did anyone take a costly next step? If no, change the offer or the aisle — do not add features to soothe the silence.

This week

  1. 1. Circle the phase

    Write today's date and which phase you are actually in — not the one you wish you were in.

  2. 2. Two-week kill

    Write what would make you pivot. Put it where you will see it on Friday.

Preview

Phase 2 Example - Build Week 5
Mon: Finalize MVP feature list (2 hrs) Tue: Create wireframes for core screens (3 hrs) Wed: Set up development environment (2 hrs) Thu: Build authentication system (4 hrs) Fri: Implement core feature #1 (4 hrs) Sat: Code review and bug fixes (2 hrs) Sun: Weekly demo and pivot check (1 hr)

Educational exit-planning material. Not legal, financial, tax, or investment advice. Talk to real buyers. When the stakes are formation, contracts, or money you cannot lose, talk to a licensed professional — not a webpage.

Coming soon

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