Business Plan Template
15-page professional business plan with financial projections
Use this after conversations, not instead of them. TAM/SAM/SOM without names is a book report.
The spreadsheet isn't available to download yet. Use the sections below as a working doc. Numbers should have a source or an 'I guessed' label. Guessing is allowed. Lying to yourself is not.
What the template covers
The template isn't available to download yet. This is what it will cover.
- Executive summary template
- Market analysis framework
- Competitive analysis section
- Financial projections spreadsheet
- Go-to-market strategy template
Executive summary (half a page)
Who it is for, the job, the price, why now, how you get the first ten buyers. If this needs three pages, you do not have a summary. You have a stall.
Market — TAM / SAM / SOM without the cosplay
TAM: the widest market a sober person would still call related. SAM: the slice you can actually reach with your current channels. SOM: what you can win in 12 months with 1–3 hours/day. Show the napkin math. Cite a source or write 'assumption.'
- TAM: top-down (industry report) or bottom-up (accounts × spend).
- SAM: geography, budget, or niche you can name.
- SOM: 12-month capture you would bet a month of evenings on.
Competition and go-to-market
Steal the Market Matrix: five alternatives including 'do nothing.' One gap sentence. First channel is wherever those buyers already are — not 'we'll do TikTok and LinkedIn and SEO.'
Money sketch
Price × realistic monthly volume − the costs you will actually pay (tools, ads you can name, your time at a boring hourly rate). This is education, not a forecast a bank would accept. When you need a real model, hire someone who does models.
This week
1. Fill one page
Summary + SOM napkin + gap sentence. Stop there until you have three interviews.
Preview
Educational exit-planning material. Not legal, financial, tax, or investment advice. Talk to real buyers. When the stakes are formation, contracts, or money you cannot lose, talk to a licensed professional — not a webpage.
Coming soon
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