Launch Email Sequence (5 emails)
5-email sequence for your product launch week
Five emails: teaser, launch, proof, urgency you can defend, last call. Fake scarcity is a short-term loan with a stupid interest rate.
The email files aren't available to download yet. Copy the jobs. Write in a doc. Send by hand until the list hurts your wrists.
What the template covers
The template isn't available to download yet. This is what it will cover.
- Pre-launch teaser email
- Launch day announcement
- Day 2: Social proof email
- Day 4: Urgency/scarcity email
- Final call closing email
- Subject line formulas for each
Email 1 — teaser
What it does in one sentence. Who it is for. When it goes live. One honest bonus if you have one. Ask them to reply if they want the first look. A reply is warmer than a pixel-tracked 'open.'
Email 2 — launch
The offer, the price, the link or the booking URL. Restate the dream outcome. No memoir.
Emails 3–5
Proof (a real result or a real quote). Urgency (a date you will actually keep). Last call (the same offer, shorter). If you do not have proof, skip email 3 and go talk to a buyer instead of inventing a case study.
This week
1. Write email 1
Send it to ten people who already talked to you. Count replies, not adjectives.
Preview
Educational exit-planning material. Not legal, financial, tax, or investment advice. Talk to real buyers. When the stakes are formation, contracts, or money you cannot lose, talk to a licensed professional — not a webpage.
Coming soon
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